Valley Graphic Designer.

Content Strategy

What is in a content strategy?
Content strategy focuses on the planning, creation, delivery, and governance of content. … Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website.

Each of your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound
    What should a content strategy include?
    Each piece of content should:
    • Reflect your organization’s goals and user’s needs. …
    • Understand how user’s think and speak about a subject. …
    • Communicate to people in a way that they understand. …
    • Be useful. …
    • Stay up-to-date and and remain factual. …
    • Be accessible to all people. …
    • Be consistent. …
    • Be able to be found.
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